Every format we measure

A format is a structure, not a topic. These are the ones Unfaced writes to, what each one is trying to do, and the evidence behind it.

History

Story format

Empires, turning points, collapses: Unfaced turns documented events into paced narratives with a hook in the first seconds and the payoff past the midpoint.

• Hook-first scripts built on real events
• Stakes and escalation instead of date lists
• Every draft waits for your approval. Review it from your phone

True crime

Story format

Real cases, told with restraint: a cold open, three beats, and a resolution that lands after the midpoint, where most crime shorts lose their viewers.

• Cold opens that state the mystery in one line
• Three-beat escalation written for completion
• Consistent voice and pacing across every episode

Finance

Knowledge format

Compound interest, hidden fees, money myths: mechanism explainers built around numbers worth sharing.

• One counterintuitive number per video
• Mechanism explainers, never hot takes
• Shorts for reach, long-form for depth: one series, both

Science

Knowledge format

Space, the body, tech, nature: one clear mechanism per video, explained with footage that holds the eye while the voice holds the attention.

• One surprising fact per video
• Mechanism-first scripts, not trivia lists
• Visuals matched to the explanation, not the other way around

Food

Knowledge format

Why honey never spoils, where a dish actually came from, what the label leaves out: one mechanism per video, cut over real macro footage instead of a generated stand-in.

• One everyday food per video, one thing nobody knew about it
• Real footage wherever a generated shot would look fake
• Every claim checkable: food myths are the easiest thing to get wrong

Start with one of these