Every format we measure

A format is the structure of a video, whatever the topic. Here are the ones Unfaced writes to, what each is for, and the evidence behind it.

History

Story format

Unfaced turns documented events (empires, turning points, collapses) into paced stories with a hook in the first seconds and the payoff past the midpoint.

• Hook-first scripts built on real events
• Stakes and escalation instead of date lists
• Every draft waits for your approval. Review it from your phone

True crime

Story format

Real cases, told with restraint: a cold open, three beats, and a resolution that lands after the midpoint, where most crime shorts lose their viewers.

• Cold opens that state the mystery in one line
• Three-beat escalation written for completion
• Consistent voice and pacing across every episode

Finance

Knowledge format

How money works (compound interest, hidden fees, money myths), each explainer built around a number worth sharing.

• One counterintuitive number per video
• Mechanism explainers, never hot takes
• Shorts for reach and long-form for depth, in one series

Science

Knowledge format

One clear mechanism per video, from space, the body, tech or nature, explained over footage that keeps viewers looking.

• One surprising fact per video
• Mechanism-first scripts, not trivia lists
• Visuals picked to fit the explanation

Food

Knowledge format

Why honey never spoils, where a dish actually came from, what the label leaves out: one mechanism per video, cut over real macro footage instead of a generated stand-in.

• One everyday food per video, one thing nobody knew about it
• Real footage wherever a generated shot would look fake
• Every claim checkable: food myths are the easiest thing to get wrong

Start with one of these