← Format library

Template family: Story

Still unsolved

A case with no ending, which is exactly why it holds: the open loop is structural rather than manufactured. The last beat has to name what is still missing, not fake a resolution.

The beat structure

Where each beat starts, as a share of the video's running time.

  1. 1.Hook0%
  2. 2.Setup15%
  3. 3.Escalation40%
  4. 4.Proof65%
  5. 5.Payoff87%

Measured retention

Not enough videos yet to publish a number

Start with one of these