Template family: Product explainer
The objection, answered
Say the thing the prospect is already thinking, in their words, then answer it with a demonstration. Conceding the case where the objection is right is what makes the answer land.
The beat structure
Where each beat starts, as a share of the video's running time.
- 1.Hook0%
- 2.Setup18%
- 3.Proof45%
- 4.Reservation72%
- 5.Call to action90%
Measured retention
Not enough videos yet to publish a number