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Template family: Product explainer

Before and after

The cost of the problem, quantified, then the old workflow and the new one shown rather than described. The business-retention template: screen recordings, not stock.

The beat structure

Where each beat starts, as a share of the video's running time.

  1. 1.Hook0%
  2. 2.Setup20%
  3. 3.Mechanism50%
  4. 4.Payoff85%

Measured retention

Not enough videos yet to publish a number