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Template family: Facts

Ranked reveal

A countdown whose number one is pre-empted in the hook. The open loop is structural: the viewer stays for the reveal because they were told upfront it is not what they expect.

The beat structure

Where each beat starts, as a share of the video's running time.

  1. 1.Hook0%
  2. 2.Item 120%
  3. 3.Item 245%
  4. 4.Item 365%
  5. 5.Payoff85%

Measured retention

Not enough videos yet to publish a number

Start with one of these