← Format library

Template family: Facts

The myth everyone repeats

Take a belief the viewer almost certainly holds, show where it came from, then replace it. Naming the source of the myth is what separates this from a contrarian take.

The beat structure

Where each beat starts, as a share of the video's running time.

  1. 1.Hook0%
  2. 2.Setup15%
  3. 3.Proof40%
  4. 4.Mechanism62%
  5. 5.Payoff87%

Measured retention

Not enough videos yet to publish a number