What Is Shorts RPM?

Shorts RPM is the revenue earned per 1,000 Shorts feed views, paid from a pooled model: YouTube aggregates Shorts ad revenue per country, allocates it to monetizing creators by view share (with music deductions), and pays 45%. Documented 2026 figures put most niches at $0.07–$0.20 RPM. AIR Media-Tech's dataset reports a Shorts RPM of $0.328 for the US and $0.163 RPM for Germany, roughly 3–14% of the equivalent long-form rate. Views in the Shorts feed, not video length, determine whether the Shorts rate applies.

Why it matters for faceless channels

Shorts are good for discovery and weak for revenue. The complete math is in the Shorts RPM data post.